To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.
Daring readers to stop accepting non-monetizable likes” and shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.
This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.
Table of Contents
Chapter 1: In Search of Something Better
Chapter 2: Social Media Is Not Marketing
Chapter 3: All About that Base, Direct Response
Chapter 4: It's Not All About You. Or Is It?
Chapter 5: What Is Your Niche?
Chapter 6: Magnetic Leads
Chapter 7: Build Your Tribe
Chapter 8: Everything Else
Chapter 9: The Magical World of Email
Chapter 10: Make It Your Nature to Nurture
Chapter 11: It's the Little Things that Count
Chapter 12: The Biggest Secret in Social Media Is Offline?
Chapter 13: Creating the Slam Dunk
Chapter 14: Transformation through Optimization
Chapter 15: The Winner's Circle
Chapter 16: The Big Picture